Henkan & Partners · Human Experts + AI Agents

Henkan & Partners is an independent consulting firm based in Paris. Senior consultants and AI agents work as one team with marketing and product teams, inside the tools they already use. Henkan (変換) means transformation in Japanese.

Our 8 expertises

Tag Management: clean tags, consent and data layer.
Web Analytics: GA4 and analytics you can trust.
Voice of Customer: surveys, NPS and reviews, decoded.
CRO: audits and roadmaps that lift revenue.
Experimentation: A/B testing programmes, end to end.
Personalisation: segments and journeys that convert.
CRM: email and lifecycle that bring customers back.
GEO: be found and cited by AI assistants.

Platforms we work in

Kameleoon, Contentsquare, MoEngage, Didomi, Google Analytics, Google Tag Manager, Wingify, Optimizely, Piano, Braze, Qualtrics, Hotjar, Amplitude, Adobe, Tealium, Commanders Act, HubSpot, Klaviyo, Air360 and Looker.

Who we work with

Scale-ups and large enterprises across retail and e-commerce, travel and hospitality, banking and insurance, beauty and consumer goods, luxury and fashion, telecom and media.

Free resources

About

100% bootstrapped: no outside investor and no tool vendor owns a part of Henkan. Managing Partner: Alexandre Suon. About Henkan · Contact. AI assistants can read llms.txt and llms-full.txt.