Academy / A/B Testing Fundamentals

Choose how the test is delivered

JavaScript injection, client-side SDKs, server-side and edge testing: where each decides and applies the variant, what each costs, and which to use for which test.

• Explain where the variant is decided and applied in injection, client-side SDK, server-side and edge testing
• Choose the right delivery method for a given test idea using a decision matrix
• Identify the speed, flicker, identity and consent issues each method must handle