Add an inspiration section

Air France · Travel

Air France adds a new block to their homepage. This test also allows us to see whether users are more likely to buy a product/service when it is more clearly advertised.

Version A

This variation of Air France’s homepage displays three blocks after the hero banner, offering information about what’s new, complementary services, and a CTA for their newsletter.

Version B

This variation provides the same information as the previous, however, it adds an additional block offering inspiration for future travel destinations.