Henkan Insights / Test library
Highlight free delivery
ManoMano · E-commerce
Manomano displayed free delivery feature differently to highlight it. This test allows us to see whether users are sensitive to the “Livraison gratuite” mention.
Version A
This variation of Manomano’s product page displays the delivery feature in little size under the heading "Options de livraison”.
Version B
This variation provides the same information as the previous, however, the "Livraison gratuite" notation is highlighted with a larger font size and a pictogram.