Henkan Insights / Test library

Highlight free delivery

ManoMano · E-commerce

Manomano displayed free delivery feature differently to highlight it. This test allows us to see whether users are sensitive to the “Livraison gratuite” mention.

Version A

This variation of Manomano’s product page displays the delivery feature in little size under the heading "Options de livraison”.

Version B

This variation provides the same information as the previous, however, the "Livraison gratuite" notation is highlighted with a larger font size and a pictogram.