Henkan Insights / Test library

Display a “special mobile rate” badge

Tripadvisor · Travel

Tripadvisor displays a special badge on mobile offering a special rate. This test allows us to see whether users are sensitive to special price offers.

Version A

This variation of Tripadvisor’s list of results page displays information about the price and the customer reviews of the hotel.

Version B

This variation provides the same information as the previous, however, the badge “special mobile rate” badge is added.