Henkan Insights / Test library

Display a “best-seller” tab

Decathlon · Sport

Decathlon tests its Navbar menu by adding a new section in a different format. This experiment allows us to see whether users are more likely to buy a product when the reassurance of it being a “best seller” is displayed.

Version A

Here we see that upon clicking on the “men” section on the navbar, a menu opens up giving the user four options to select. with the “clothing” option opening by default.

Version B

In this variation, we see the same menu open up after the button is clicked on the navbar, however, a fifth option is added to the store’s best-selling products, this option replaces the '“clothing” button as the default one to open, and adds images to the menu instead of titles.