Add a fav icon

Tripadvisor · Travel

Tripadvisor displays a fav icon on each results on its list of results page. This test allows knowing if the display of a fav icon will improve the user experience by providing users with the ability to save products they are interested in.

Version A

This variation of Tripadvisor’s list of results page displays products without the possibility to add them to a wishlist.

Version B

This variation displays a fav icon on each result image to enable users to add a product to their wishlist.