Modify product description

Decathlon · Sport

Decathlon optimizes the content above the fold on the product page. This test aims to determine whether reducing the description length and adding a "Read More" CTA to see more content above the fold improves the user experience by making it easier for users to scan the page and find relevant information.

Version A

This variation of the product page displays the full description of the product above the fold.

Version B

On this variation, the description is reduced in length, and a "Read More" CTA is added to allow users to expand and see more content.