Henkan Insights / Test library

Highlight specific content

Decathlon · Sport

Decathlon displays specific content on the homepage above the fold. The goal of the test is to measure whether including the content section improves the user experience and leads to higher engagement of users.

Version A

This variation of Decathlon’s homepage displays main tabs and what's new for 2023.

Version B

This variation displays specific content above the fold and above the main tabs and novelties of 2023.