Highlight sustainable features

Booking · Travel

Booking highlights sustainable features on the results page. This test allows knowing if users are sensitive to the sustainability of the product they are looking for and if the display of this badge will help them in their choice.

Version A

This variation of Booking’s list of results page displays a "travel sustainable property" badge in black with a leaf pictogram to differentiate the most sustainable products.

Version B

This variation displays a “travel sustainable property” badge in green with three leaf pictograms to differentiate the level of sustainability of the product from other products that also have this badge.