Henkan Insights / Test library

Add specific information

Tripadvisor · Travel

Tripadvisor displays a brief description below the “Login” button on the activities page. This test aims to see if adding a descriptive message will encourage more users to add activities to their cart and improve user understanding.

Version A

This variation of Tripadvisor’s activities page displays the “Login” button with no further explanation.

Version B

This variation of the activities page includes a brief description below the "Login" button, explaining that users can add activities to their cart.