Modify information hierarchy

Booking · Travel

Booking modifies the hierarchy of information on the product page above the fold. This test aims to determine whether displaying the information differently above the fold improves the user experience.

Version A

This variation of Booking’s product page displays the reviews next to the hotel name, the localization details and sustainable features below the hotel name, and the map CTA below the hotel address.

Version B

This variation displays the reviews, localization details, and sustainable features above the hotel name and the map CTA next to the hotel address.