Henkan Insights / Test library

Add rating

Decathlon · Sport

Decathlon adds a rating from customers on the product page above the fold. This test allows knowing if the presence of a rating on the product page influences user behavior, such as their likelihood to make a purchase or their perception of the product.

Version A

This variation of Decathlon’s product page displays no ratings.

Version B

This variation displays the average rating that users have given to the product, a CTA links to customer reviews, and a brief sentence that reveals users’ appreciation.