Display navigation breadcrumbs

Expedia · Travel

Expedia adds navigation breadcrumbs on the product page. This test allows knowing whether adding navigation breadcrumbs to the product page would have a positive impact on the user experience and overall user engagement with the website.

Version A

On this variation of Expedia’s product page the user has no information about the path he took to get to this page.

Version B

This variation displays the pages previously consulted by the user to facilitate navigation.