Add alert icon

Expedia · Travel

Expedia adds an alert icon on the navigation bar. This test aims to determine whether the addition of an alert icon on the navigation bar can improve user experience by giving them additional information.

Version A

This variation of Expedia’s product page does not display an alert icon on the navigation bar.

Version B

This variation displays an alert icon on the navigation bar to give information to users about special deals, promotions or even updates about their journey.