Add cart icon

Tripadvisor · Travel

Tripadvisor adds a cart icon on the menu of the homepage. This test aims to determine whether the addition of a cart icon on the menu can improve user engagement by facilitating the transition to purchase.

Version A

This variation of Tripadvisor’s homepage does not display a cart icon on the menu.

Version B

This variation displays a cart icon on the menu to make it easier for users to purchase and view their shopping cart.