Modify CTA wording

Trainline · Travel

Trainline modifies the main CTA wording on the search of the homepage. This test aims to determine whether by changing the wording of the CTA to emphasize low prices users will interact more with the search engine CTA.

Version A

This variation of Trainline’s search engine displays a main CTA named “Search”.

Version B

This variation displays another wording for the CTA, which is “Search for the best prices”.