Modify funnel page information wording

Expedia · Travel

Expedia modifies the wording on the checkout page. This test aims to determine whether changing the wording of the sentence at the top of the checkout page will reassure users and increase the transition rate towards the confirmation page.

Version A

This variation of Expedia’s checkout page displays the sentence “Secure booking” at the top of the page.

Version B

This variation displays another wording which is “Secure booking - only takes 2 minutes!”.