Henkan Insights / Test library

Add price information

Club Med · Travel

ClubMed adds price indications on destination recommandations on the homepage. This test aims to determine whether adding price information below best-seller destinations will influence users' decision-making process by encouraging them to book a destination.

Version A

This variation of Clubmed’s homepage displays destination suggestions but does not show prices.

Version B

This variation displays destination recommendations with prices that appear below the destination.