Add sign up/sign in CTA

OpenTable · Food

OpenTable adds a sign up/sign in CTA on the results page. The aim of this test is to measure whether this call to action (CTA) leads to an increase in user engagement.

Version A

This variation of the Opentable’s hotel results page does not display a sign up/in CTA.

Version B

This variation displays a sign up/sign in CTA and there is a location of the user CTA as well.