Add a highlights section

Booking · Travel

Booking adds a section with 4 reasons to choose the hotel on the product page. This test allows us to see whether displaying a highlights section will improve user experience and increase conversion rate by showcasing unique selling points of the hotel.

Version A

This variation of Booking’s product page displays the different types of rooms and guest reviews.

Version B

This variation provides the same information as the previous, however, it adds a section about “4 reasons to choose the hotel” between the different types of rooms section and guest reviews.