Modify information wording

Tripadvisor · Travel

Tripadvisor did an experiment on badge product wording on the hotel results page. The aim of this test is to determine which message is more effective at resonating with potential customers and motivating them to take a desired action.

Version A

This variation of Tripadvisor's hotel results page displays a product badge with a marketing message that gives the users a sense of urgency.

Version B

This variation displays a product badge with a different marketing message that emphasizes the popularity of the product.