Add % of customers recommendation

Tripadvisor · Travel

Tripadvisor adds the percentage of customers’ recommendations below the description of the location. This test allows us to know whether displaying the percentage of user recommendations will improve the user experience by making it easier for the user to make a choice.

Version A

This variation of Tripadvisor’s list of results page does not display the percentage of customers’ recommendations.

Version B

This variation displays the percentage of customers’ recommendations.