Henkan Insights / Test library

Add membership option

Tripadvisor · Travel

Tripadvisor adds a button on the top of the homepage to access their membership program “tripadvisor plus”.

Version A

This variation of Tripadvisor’s product page displays no button leading to Tripadvisor’s membership program.

Version B

This variation displays a button named “plus” which gives access to Tripadvisor membership program.