Modify CTA wording

Amazon · E-commerce

Amazon modifies the wording on and around the CTA to login on homepage.

Version A

This variation of Amazon’s homepage displays the message "sign in for a better experience" above the CTA "log in securely" which is itself above the CTA "create an account".

Version B

This variation displays the message "take advantage of all the benefits of Amazon" above the "create an account" CTA, which is itself above the "log in securely" CTA.