Modify filters

Google · E-commerce

Google search modifies the display and design of filters on the list of results page. This test aims to determine whether the addition of filters and design modifications will improve the user experience by providing users with more control over their search results and making it easier for them to find what they are looking for.

Version A

This variation of Google Search's list of results page displays all results by default and the user can choose between five other filters, including one called "More".

Version B

This variation displays the same filters as the previous one, but the filter called “More” has been replaced by four other filters. The design of each filter has changed, the associated pictogram is now blue and each filter is circled.