Highlight sign in feature

Marriott · Travel

Marriott highlights the sign in feature on the homepage. This test allows us to see whether highlighting the sign in or join feature will increase the number of users who register or create an account.

Version A

This variation of Marriott’s homepage displays a button “Sign in or Join”.

Version B

This variation displays directly below the button “Sign in or Join” a dropdown with two possibilities “Sign in” or “Join”.