Add a CTA

Expedia · Travel

Expedia adds a CTA on the product page. This test aims to see whether displaying a CTA “reserve a room” will improve the user experience by making it easier for the user to access room information.

Version A

This variation of Expedia’s product page does not display a CTA above the fold on the product page.

Version B

This variation displays a CTA “reserve a room” above the fold on the product page