Add host information

Airbnb · Travel

Airbnb adds host information on the list of the results page. This test aims to see whether displaying host information increases user engagement by giving them confidence and making them feel close to the host.

Version A

This variation of Airbnb’s list of the results page does not display information about the host.

Version B

This variation displays an image of the host at the bottom left of the accommodation image. By clicking on this image the user can have information about the host such as his passions, his profession, the rating of his accommodation, etc.