Modify the header

Tripadvisor · Travel

Tripadvisor modifies the header on the product page. This test aims to determine whether modifying the header will improve user experience by focusing on hotel information and limiting distractions.

Version A

This variation of Tripadvisor’s product page displays a search engine and tabs about other products.

Version B

This variation displays tabs giving information about the hotel and a CTA to book a room.