Henkan Insights / Test library
Add a pop-up to promote the newsletter
ManoMano · E-commerce
Manomano adds a pop-up on the product page to promote the newsletter. This test aims to determine whether displaying a pop-up to promote the newsletter will increase the number of subscriptions to the newsletter.
Version A
This variation of Manomano’s product page doesn’t display a pop-up when landing on the product page.
Version B
This variation displays a pop-up to promote the newsletter on the product page.