Henkan Insights / Test library

Add a pop-up to promote the newsletter

ManoMano · E-commerce

Manomano adds a pop-up on the product page to promote the newsletter. This test aims to determine whether displaying a pop-up to promote the newsletter will increase the number of subscriptions to the newsletter.

Version A

This variation of Manomano’s product page doesn’t display a pop-up when landing on the product page.

Version B

This variation displays a pop-up to promote the newsletter on the product page.