Henkan Insights / Test library

Add a section: narrow down search

T-Mobile · Telecom

T-Mobile adds a section on the list of results page to help users to precise their search. This test aims to determine whether displaying this section will improve user experience by making it easier for users to find a product that meets their expectations.

Version A

This variation of T-Mobile’s list of results page doesn’t display a section to help users in their search.

Version B

This variation displays a section which leads the user to a quick questionnaire to help him find the product that meets his needs.