Henkan Insights / Test library

Add precision in the location section

Tripadvisor · Travel

Tripadvisor adds information on the location section of the product page. This test aims to determine whether adding information in the location section will improve user experience by remembering helpful information and giving precision to users.

Version A

This variation of Booking’s list of results page doesn’t display the map. This variation of Tripadvisor’s product page doesn’t display a section above the map with further information about the hotel.

Version B

This variation displays the map at the end of the filter seThis variation displays a section above the map that remembers the hotel's address and provides further information on the surrounding area.ction on the left side of the page.