Henkan Insights / Test library

Add a cross-selling section

BackMarket · E-commerce

Backmarket adds a cross-selling section on the product page. This test allows us to see whether adding this section will improve user experience by informing them of the variety of offers proposed by the brand.

Version A

This variation of Backmarket’s product page doesn’t display a cross-selling section.

Version B

This variation displays a cross-selling section below the product image on the product page.