Add access to the seller’s product range

Amazon · E-commerce

Amazon adds access to the seller product page on the product page. This test allows us to see whether adding a CTA to access the seller’s product range will improve user experience by offering various possibilities to the user.

Version A

This variation of Amazon’s product page does not offer access to the seller's product range.

Version B

This variation displays a CTA that leads to the seller’s product range.