Henkan Insights / Test library

Modify search engine

Expedia · Travel

Expedia modifies the search engine on the homepage. This test aims to determine whether these modifications will improve the user experience by making it easier for users to precise their composition at the beginning of the booking funnel.

Version A

This variation of Expedia’s homepage displays the destination and dates in the search engine, and two filters with a checkbox are shown below the search engine.

Version B

This variation displays the destination, dates and guests composition in the search engine with a “search” CTA next to these elements, and two filters are shown as buttons below the search engine.