Henkan Insights / Test library

Remove logo

Tripadvisor · Travel

Tripadvisor removes the logo from the header on the list of results page. This test aims to determine whether removing the logo will increase user engagement with the page by reducing distraction.

Version A

This variation of Tripadvisor’s list of results page displays the logo at the top left of the page.

Version B

This variation does not display the logo.