Henkan Insights / Test library
Display navigation breadcrumbs
Booking · Travel
Booking adds navigation breadcrumbs on the list of the results page. This test allows knowing whether adding navigation breadcrumbs to the list of results page would have a positive impact on the user experience and overall user engagement with the website.
Version A
On this variation of Booking’s product page the user has no information about the path he took to get to this page.
Version B
This variation displays the pages previously consulted by the user to facilitate navigation.