Add a link to Travellers’ best choice

Tripadvisor · Travel

Tripadvisor adds a specific block with a link to Traveller’s best choice on the Homepage. This test allows knowing whether adding a specific section with top-rated hotels will improve user experience by helping them in their choice.

Version A

On this variation of Tripadvisor’s homepage there is no link to Travellers’ best choice.

Version B

This variation displays a specific block with a CTA that redirects users to Travellers’ best choice, based on specific reviews.