Henkan Insights / Test library

Add hotel information

Expedia · Travel

Expedia adds hotel information above the fold on the product page. This test aims to determine whether the addition of product information above the fold will improve the user experience by providing users with helpful information.

Version A

This variation of Expedia’s product page doesn’t display specific information above the hotel’s rating.

Version B

This variation displays specific information above the hotel’s rating, providing details for the user.