Add navigational cue

Amazon · E-commerce

Amazon adds a navigational cue next to the delivery address feature on the product page. This test allows us to see whether adding a navigational cue will help the user to better understand the purpose of the feature, which is to choose which of the various addresses entered in the user account the user wishes to select for his delivery.

Version A

This variation of Tripadvisor’s product page does not display a navigational cue next to the delivery address feature.

Version B

This variation displays a navigational cue next to the delivery address feature.