Add a suggestion section

Decathlon · Sport

Decathlon adds suggestion section on the product page. This test aims to evaluate the effectiveness of adding a suggestion section on the product page and determine which variation provides a better user experience and helps customers make informed decisions about the product.

Version A

This variation displays a product block, followed by a cross-selling block, and then provides a detailed product advantages sheet. The product block showcases the main features and specifications of the product, while the cross-selling block suggests related products that complement the main product. The product advantages sheet provides an in-depth analysis of the benefits and advantages of choosing the showcased product.

Version B

This variation displays an informative product block, which highlights the main features and specifications of the product. Additionally, it includes a cross-selling block, suggesting complementary items for the user. To provide further options and choices, a dedicated "similar products" section is also incorporated, allowing customers to explore alternative options that align with their preferences. Lastly, a comprehensive product advantages sheet is included, outlining the unique benefits and advantages of the product in a clear and concise manner.