Henkan Insights / Test library

Modify hotel block size

Expedia · Travel

Expedia modifies the hotel block size on the list of results page. This test allows us to see whether reducing the size of the hotel block improves the user experience by increasing content discovery above the fold.

Version A

This variation of Expedia’s list of results page displays a larger hotel block.

Version B

This variation displays a smaller hotel block and the information and icons that were displayed directly under the hotel name have been removed.