Henkan Insights / Test library

Modify content above the fold

Tripadvisor · Travel

Tripadvisor modifies content above the fold on the homepage. This test allows us to see whether modifying the design above the fold will improve the user experience by making the page clearer for users.

Version A

This variation of Tripadvisor’s homepage displays six navigation tabs and a search engine below.

Version B

This variation displays five navigation tabs below a text that indicates “Where to” and above the search engine.