Henkan Insights / Test library

Modify search engine

Tripadvisor · Travel

Tripadvisor modifies the design of the search engine the list of results page. This test allows knowing whether modifying the design of the search engine will improve the user experience by making the process to make a search clearer for the user.

Version A

This variation of Tripadvisor’s list of results page displays 3 tabs to fill in, as well as a white CTA to launch a search, and a "clear" CTA next to it to allow the user to start a new search.

Version B

This variation displays 3 white fill-in tabs and a black "find a restaurant" CTA.