Henkan Insights / Test library
Modify filter wording
Booking · Travel
Booking.com modifies the wording of a filter on the list of results page. This test allows us to see which wording will generate the most interaction from users.
Version A
This variation of the Booking’s list of results page displays a filter named “Locations de vacances”.
Version B
This variation displays the same filter with different wording: “Maisons/Appartements entiers”.