Henkan Insights / Test library

Modify filter wording

Booking · Travel

Booking.com modifies the wording of a filter on the list of results page. This test allows us to see which wording will generate the most interaction from users.

Version A

This variation of the Booking’s list of results page displays a filter named “Locations de vacances”.

Version B

This variation displays the same filter with different wording: “Maisons/Appartements entiers”.