Display Q&A section differently

Booking · Travel

Booking.com displays the questions and answers section differently on the product page. This test allows knowing which variation of the question and answer section will generate the most satisfaction from users.

Version A

This variation of Booking’s product page displays travelers' questions and users can click on the question they are interested in to find out the answer, or they can click on a dedicated CTA to ask their specific question.

Version B

This variation displays users’ questions and answers directly and gives the possibility to users to ask their questions, but this feature is less highlighted than on variation A.