Henkan Insights / Test library

Display hotel summary differently

Booking · Travel

Booking.com displays the hotel summary differently on the summary page. This test allows knowing which variation will reassure users and lead them to the next step.

Version A

This variation of Booking’s summary page displays a summary of the hotel in a small block on the right without an image.

Version B

This variation displays a summary of the hotel in a larger horizontal block with an image.