Add cross-selling CTA

H&M · Clothing

H&M adds a cross-selling CTA on the product page. The aim of this test is to determine whether displaying a cross-selling CTA on the product image will improve user experience by providing suggestions there are interested in.

Version A

On this variation of H&M’s product page no CTA on the product image is displayed.

Version B

On this variation, a CTA “voir tous les produits” that lead to other products is displayed.