Henkan Insights / Test library

Delete an element of the search engine

Booking · Travel

Booking deletes the question “Are you travelling for work?” from the search engine on the product page. This test allows us to see whether deleting this question will improve user experience by enhancing content discovery.

Version A

This variation of Booking’s product page displays the question “Are you travelling for work?” on the search engine.

Version B

On this variation, the question “Are you travelling for work?” does not appear on the search engine.